PR Manager

Описание

Responsibilities:

1. PR Strategy & Brand SOV Management

• Develop and execute annual PR strategies, manage media relations, and lead press conferences, interviews, and crisis communications.

• Monitor industry sentiment, establish early-warning mechanisms, and rapidly respond to negative PR with solutions.

• Create high-impact campaigns around key brand milestones (e.g., product launches, promo, company announcements) to boost media exposure and positive sentiment.

2. KOL/KOC management

• Resource Integration: Build a multi-tiered KOL/KOC matrix (macro/micro/nano-influencers) across platforms (Instagram, Threads, TikTok, YouTube, Facebook, Telegram), focusing on tech, consumer electronics,lifestyle etc. categories.

• Performance Marketing: Oversee collaborations from content ideation (unboxing/reviews/storytelling) to ROI tracking, ensuring brand alignment and quality control.

• Data-Driven Optimization: Deliver regular KOL performance reports (impr, views, engagement, conversion rates) to refine resource allocation.

3. Co-brandings

• Lead co-branding, celebrity/IP partnerships, and show/movie placements, pop-up events.

• Explore new communication methods like AIGC content, global influencer marketing

4. Team & Resource Management

• Manage internal/external teams (PR agencies, MCNs), optimize budgets, and ensure execution efficiency.

• Build and maintain media databases, KOL pools, and industry resources.

Requirements:

Mandatory Qualifications

• Experience: 3-5 years in PR or influencer marketing; deep understanding of the tech/3C industry.

• Resources: Strong media and KOL networks; celebrity and goverment cooperation experience is a plus.

• Tools: Proficiency in sentiment analysis (e.g., Meltwater) and social analytics tools (e.g., HypeAuditor).

Core Competencies

• Strategic Thinking: Translate brand objectives into actionable communication plans.

• Negotiation: Secure cost-effective partnerships (e.g., barter deals).

• Agility: Execute trend-jacking campaigns within 48 hours.

• Data Fluency: Leverage insights with data.

Will be better if:

• You are familiar with global PR/influencer marketing (TikTok, Instagram);

• Have basic content production skills (scriptwriting, short-video planning).

• Competitive salary + annual bonus;

• Сomfortable office near the metro station;

• Health insurance;

• Flexible working hours;

• Work with a globally developer and manufacturer of consumer electronics and related software team.