Specialist Omnichannel WHS KAZ

Описание

Purpose & Overall Relevance for the Organization:

Support, build and execute Marketing and Activation Plans that deliver significant business growth and improvement in our Brand Health KPIs working in close co-operation with the Key Accounts/Sales Team. Develop strong relationships with key/regional/fashion account partners to drive brand KPI’s and sales within the individual accounts.

Key Responsibilities:

·Provide input into the creation of the seasonal account plan, as well as the overall market plan related to the implementation of the Global campaign strategy and key calendar moments.

·Ensure the global toolkits delivers against the accounts omni channel marketing requirements.

·Align with Omni-Channel line manager on the creation of plans for additional country or account specific omni channel marketing needs.

·Support in the planning and gaining approval for the creation and execution of initiatives in line with brand guidelines for global and local moments.

·Support high level execution of the seasonal account marketing calendar to ensure that adidas wins at the point of purchase by category against the agreed KPI’s.

·Execute brand concepts with a special emphasis on key destination doors, in close collaboration with the Brand Activation, Sales team, and Back to Trade Omni field team.

·Create bespoke moments for relevant partners based on their category and commercial focus.

Omni Channel WHS Planning and Delivery

·With the Sales Manager forecast the budget required, based on the agreed calendar, strategy, and order book.

·Manage and monitor sell out support budgets and ensure alignment with sales team, finance, and line manager.

·Ensure on-budget activity and management of all related documents as per internal audit policies.

·Support in the delivery of space management solutions in WHS are partnered with the best Omni executions.

·Assist in finding and training competitive vendors, suppliers, and agencies along with Omni planning and execution team.

·Assist on input on global toolkit performance to pursue further improvement for executions in an WHS environment.

·Assist in developing and executing consumer activation activity against targeted categories / concepts across all channels and platforms including CRM, DPC, and social media content.

·Assist in the collaboration with DTC Omni Channel team the Boots on the Ground requirements in the WHS environment, including training, reports and required changes.

·Support the agreed promotional plan that will drive consumer traffic and conversion at the point-of-sale.

·Share the localized go-to-market strategy with channels in sell-in stage and manage executional excellence to maximize sell-out.

·Support seasonal sell in delivery through showroom launches with the help of Mops, OMNI, and CTC team.

Training & Reporting

·Prepare detailed reports on the implementation of all omni channel initiatives with the agreed account marketing plan.

·Provide detailed budget reporting across omni channel executions.

·Support on training to the Back to Trade team and partner store teams.

·Always-on alignment with the Omni Channel manager regarding account activation creating a seamless approach to campaign and out of calendar initiative delivery in WHS.

Key Relationships:

·External key account partner leads

·EMC Channel leads, sales managers, and their teams

·EMC Omni Planning and Execution Team

·EMC CTC, Brand Comms, Digital & MOPS

·EMC Finance team

·EM Hub omni channel team

·Market Omni-Channel agencies and vendors

Knowledge, Skills, and Abilities:

·Marketing and sales awareness across sport and fashion, & lifestyle

·Good collaboration ability

·Experience in Key Account Management & negotiation skills

·Retail expertise

·Visual Merchandising awareness

·Solution oriented personality who understands balancing brand equity and commercial relevance, & interest of channels

·Excellent presentation skills

·IT skills: Outlook, Excel, and Word: Basic; PowerPoint: advanced

Requisite Education and Experience / Minimum Qualifications:

·University degree in business or equivalent professional experience, ideally in Sales and /or Marketing

·Over 2-3 years of retail, sales and /or marketing experience

·Fluent English