Marketing Manager

Описание

The Offer

• Work alongside & learn from best in class talent
• Opportunity to make a positive impact
• Fantastic work culture

The Job

What You’ll Do:

• Develop and implement end-to-end growth strategies focused on lead generation, MQLs, and optimizing conversion rates.
• Own and optimize organic and sometimes paid digital marketing campaigns (Google Ads, LinkedIn Ads, SEO, content campaign, email marketing, etc.) designed to convert traffic into qualified leads.
• Plan and implement SEO strategies to increase organic traffic, improve search engine rankings, and drive qualified leads through on-page and off-page optimization techniques.
• Lead the development of new landing pages, including localization in multiple languages, assessing developer efforts and coordinating with their team to meet technical requirements.
• Own the technical integration and automation of marketing tools (Hubspot, Google Tag Manager, Ahrefs) to streamline operations and improve efficiency. Must be proficient in setting up workflows on Hubspot.
• Manage inbound lead qualification and implement strategies to improve conversion rates.
• Leverage data analytics to track performance metrics, optimize growth levers, and improve marketing ROI. Develop actionable reports and performance dashboards to support data-driven marketing decisions.
• Leverage data analytics to track performance metrics, optimize growth levers, and improve marketing ROI. Develop actionable reports and performance dashboards to support data-driven marketing decisions.

The Profile

To thrive in this role, you must have:

• A Bachelor’s or Master’s degree in Marketing, Communications, Advertising, Computer Science, Engineering, or a related field.
• A minimum of 5 years of proven experience in a B2B SaaS marketing role, with a focus on growth marketing and SEO.
• Expertise in SEO strategies and tactics, including keyword research, technical SEO, and performance analysis.
• A strong understanding of digital marketing, growth strategies, and lead generation techniques.
• Experience with Hubspot, marketing automations, and other technical tooling. A/B testing experience is a plus. 
• Proven experience in early-stage or high-growth startups managing multiple projects simultaneously.
• A data-driven mindset with the ability to analyze performance metrics and make informed marketing decisions.
• Familiarity with UX/UI principles and their impact on conversion optimization (nice to have).
• A self-starter mentality, with the ability to take ownership of projects from end to end and work autonomously to drive results.
• Join us at Portcast and be part of a high performing team that is shaping the future of the logistics and shipping industry through cutting-edge predictive analytics!

The Employer

Our client is a venture-backed startup which predicts global trade flows to help logistics and shipping companies become more profitable.