Web Analyst

Описание

Web Analyst plays a key role within the Digital Marketing team at ASBIS Monobrand (iSpace).

Key Responsibilities:

Data Collection & Integration:

• Collect data from various platforms: CRM systems, CDP platforms, ad platforms (TikTok, Google Ads, etc.), Google Analytics, Hotjar, and other tools.

• Parse and consolidate reports from internal team members into a unified data base.

• Ensure data accuracy and completeness.

eCommerce Analytics & Insights:

• Analyze collected data to identify key performance indicators and trends.

• Create analytical summaries highlighting key insights and findings.

• Analyze user behavior on websites to identify pain points and opportunities.

• Develop and customize event triggers to enhance the user experience.

• Evaluate user segments to improve targeting and personalization.

• Set up and manage goals and events to track critical user actions.

Reporting Standardization:

• Develop and implement standardized reporting templates and dashboards for the team.

• Train team members on the use of standardized reports and analytics tools.

Continuous Improvement:

• Conduct regular audits of analytics tools and data layers.

• Provide actionable recommendations to improve marketing campaign performance.

• Analyze ad account data, GA4 insights, and CRM reports to identify optimization opportunities.

• Recommend and execute data-driven A/B tests.

• Implement changes to increase conversion rates and improve user experience.

• Evaluate A/B test outcomes and apply findings to future campaigns.

Dashboarding & Presentation:

• Create and maintain reports and dashboards using Power BI.

• Deliver regular performance reports on marketing campaigns, including KPIs and key insights.

• Ensure data is accurate, consistent, and accessible to all relevant stakeholders.

Requirements:

• 3+ years of hands-on experience in a similar role.

• Strong experience with GA4 and Google Tag Manager, Big Query.

• Knowledge of various CMS platforms (e.g., WordPress, Shopify, Magento).

• Ability to build and customize data layers for conversion tracking.

• Strong analytical and problem-solving skills.

• Ability to work independently in a fast-paced environment.

• Flexibility and adaptability under pressure.

• Strong communication and reporting skills.

We Offer:

• Work location: Georgia, Kazakhstan, Ukraine, Moldova, Armenia, Azerbaijan, Uzbekistan, Poland.

• Corporate Apple devices provided for work

• Opportunity to work in a financially strong, fast-growing multinational company

• Constant collaboration with global teams of professionals

• International career growth opportunities

• Access to continuous professional development: training, certification programs, and team-building events

• Attractive compensation and benefits package

• Gifts for life events, corporate gifts and awards, seniority bonuses

• Special discounts on company products

About ASBC

ASBC is part of the ASBIS Group, a leading global distributor, OEM, and solutions provider with over 2,600 employees across 28 EMEA countries. With over 32 years of experience, ASBIS is a trusted partner to customers and vendors worldwide.

We are proud to be certified by Great Place to Work®, a global authority on workplace culture. We believe our people are our most valuable asset and continuously invest in creating an environment where every team member is supported, empowered, and inspired to grow.

No matter your experience level or area of expertise, you will find exciting career opportunities at ASBC.