Media Network Specialist

Описание

Media Network Specialist support Media Network Manager in content development & production, programming, communications, and distribution for Red Bull in Kazakhstan.

She/he applies his/her sharp editorial skills to identify the best stories and create differentiated content and experiences which are “beyond the ordinary” to grow consumer engagement with the Red Bull brand across most relevant 3rd party, Social (TikTok, IG, Facebook).

Specialist has the deep understanding of Social Opinion Leaders environment and instruments/content which can contribute to drive consumer engagement using SOL channels.

Job Description:

• Intimately knows and understands the local consumers media consumption habits and related media market
• Responsible for having others talk about the world of Red Bull positively and without payment: influencer amplification and building high-frequency editorial relationships with them.
• Intimately knows and understands the local consumers media consumption habits and related media market.
• Has experience in production and has a strong network of production companies/freelancers (videographers & photographers) to effectively bring content to life.
• Industry expert who motivates the team to stay ahead of the curve by constantly evolving our social media strategy & SOL collaboration to optimize our consumers’ experience, enabling consumers to engage with our content and brand through most relevant touch points.
• Identify great story opportunities from SOL and secure synergy with (Sport, Culture, Brand) Marketing reach maximization.
• Day-today communication with key SOL and influencers to create engaging EPC relevant content aligned with global guides.
• Act as project owner of SOL program leading others (Sport, Culture, Brand, Fields) to achieve high results
• Contributes expertise to further develop product, events and athletes/artists projects to tell their stories to

Qualifications:

• Minimum of 3 year experience in social media (project lead, content creation)
• Very equipped to build media and influencer relations in all fields
• An agile, team player that knows how to get the work done
• Creative thinker and innovator; in touch with digital, cultural and consumer trends
• A strong creative and project management background
• Is a story seeker, editorial thinker and creative mind.
• Excellent at building relationships in all fields of media, digital platforms and entertainment