Marketing & PR Manager/Начальник отдела маркетинга, связей с общественностью

Описание

JOB SUMMARY

Responsible for completing marketing plan for property, develops a good working relationship with media and other companies.

CANDIDATE PROFILE

Education and Experience

• 2 years’ experience in marketing, public relations;
• BSc degree from an accredited university in Marketing, Business Administration, Hotel and Restaurant Management, or related major

CORE WORK ACTIVITIES

Conducting Daily Marketing Activities that Achieve Department Goals

• Develops leisure marketing plan that addresses the distribution of rate offers, packages and programs designed to build occupancy;
• Maintains, updates, and manages Hotel’s website, social media accounts, OTA accounts;
• Coordinates offers and information for all publications and inserts with regard to brand loyalty reward mailings;
• Develops brochure and property collateral materials;
• Participates in all property imaging work;
• Reviews and provides analysis on all website and email campaign tracking, for both individual property sites as well as corporate email campaign results;
• Manages marketing budget throughout year;
• Provides regular tracking/ROI and analysis of promotions and website/email campaigns, using industry averages for ROI calculation, and uses this knowledge in future planning;
• Develops and implements promotional campaigns and events.

Using Knowledge of Market Trends and Target Customer Information to Maximize Revenue

• Evaluates and implements new marketing opportunities for the property;
• Ensures property is represented on all quality internet sites that have the potential of providing business;

• Develops strategic marketing plan for property, includes group, leisure and local efforts;
• Builds relationships with potential partners.

Building Successful Relationships that Generate Sales & Marketing Opportunities

• Identifies and communicates with distribution channels that can sell distress inventory to drive property occupancy;
• Provides all sales channels with creative and unique tools to assist in the sales and marketing of the property;
• Works with media buyer to plan and execute advertising;
• Assists property in developing promotions for various campaigns, keeping in mind strategy and goals of promotion as well as Look No Further prerequisites;
• Assists property with materials, tracking/analysis and presentations to owners;
• Acts on behalf of property with all vendors, exacting a balance between quality work and price, requesting estimates and approving all materials as needed;
• Ensures that property is following all corporate marketing guidelines.

Work conditions:

• Full time position.
• Meals on duty.
• 5/2, 9.00-18.00.