Brand manager

Описание

An international FMCG (non-food) company is looking for a strong/well-experieneced BM, area of responsibility: 9 countries, location: Almaty.

RESPONSIBILITIES:

• Development and implementation of brand plan for respective brands to achieve targets on brand KPIs, sales, profitability and market share in frame of agreed budget in full, on time
• Development of Brands’ Strategy and its implementation at respective markets
• Manage the adaptation of global and regional marketing strategy to the local market and for the optimal implementation of the marketing mix for respective markets
• Coordination and execution of brand communication strategy and media activities for respective market based on regional objectives with internal and external partners
• Develops communication brand strategy together with creative and media partner agencies
• Local adaptation of creative materials and its synergy within its respective geography, controls process of copies’ adaptation and aligns with Marketing Manager
• Aligns media plan, prepared by media agency with Marketing Manager
• Co-ordinates ATL, BTL, Promo, PR, Research plans implementation
• Actively manages the product portfolio by preparation and implementation of key launches:
• Identifies local targets, objectives and strategies for respective brands
• Evaluates global pipeline relevance for local market needs
• Manages brand portfolio, plans launches of new products and exits existing products in line with processes settled in business unit
• Tracks product portfolio constantly, reports, develops and implements measures to cater on business objectives
• Development of local price positioning based on global/regional approach with the aim of maximizing sales volume and profitability. Constantly monitors pricing for complete assortment
• Budget planning, allocation and control for every market and all sub-brands
• Constantly monitors competitive environment including competitive strategies and activities, and recommends contra actions if necessary

CANDIDATE’S PROFILE:

Higher Education (marketing, management, economics)
3 to 5 year experience in brand marketing (in FMCG sector)
MS Office user, developed Microsoft Excel & PPP skills
Fluent English. Knowledge of Kazakh language is an advantage
Strong analytical skills
Team player
Responsible
Strong time management skills and priority settings
Open for innovations

CONDITIONS:

Comprehensive medical and life insurance coverage
Meal allowance
Annual performance-based bonus
Mobile SIM card
Flexible schedule and ability to work remotely according to company policy