an international FMCG (food/non food) company is looking for Channel and Category Development Manager (Trade marketing), location Almaty.
Objectives:
You are the key liaison between Customer Development and Brand/Supply Chain/ Finance/ Insights. You will lead the development & deployment of a channel strategy for current and new brands and drive profitable growth. By working cross functionally, you will deliver the trade category toolkit, which outlines a 6P strategy for each brand:
Customer Facing Category Strategy
National Pricing & Promotional Guidelines
Promotional Calendar - drive periods
P&L responsibility
Yearl&Quarterly&Monthly Forecasting
You will manage category trade budget, monthly MRF releases (forecast), cross-channel pack/pricing strategy, drive men's grooming strategy and NCAA tentpole execution.
You're a born leader: You have a voice and drive engagement. You can leverage a team to achieve results.
You're a strategy guru: You are excited by the opportunity to craft the strategy for new brands, entering new spaces. You leverage broad learnings and pare down to actionable insights.
You're a dot connector: You thrive on building relationships. You enjoy collaborating with cross functional teams to drive results.
You love to win, and have fun doing it: You have a growth mindset. You proactively identify opportunities/risks and have the bias for action to achieve results.
You're a storyteller: You can creatively communicate and adapt brand strategy to appeal to field teams and customers.
Requirements:
3-4 years experience in Trade Marketing, Customer Marketing or Sales in FMCG environment
Attention to details, data driven (uses data to support recommendation)
Excellent communication and relationship building skills, strong attention to detail, proficient in analytics, ability to coordinate across various functions, and ability to manage and prioritize actions across multiple brands/customers
Proven ability to influence others and take a stand
Candidate should exemplify Standards of Leadership - bias for action, accountability, consumer/customer focus, growth mindset, building talent and teams
... positive development and delivery of adidas’ Brand image across all Omni-Channel DTC touchpoints. The role will ... . Manager Omni for further actions to ensure on time in full delivery of the agreed plan Omni-Channel Marketing Calendar Ordering and Execution ...
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