CRM Manager (Email & Push, Analytics). Middle/Senior

  • Компания: Genesis Group AG
  • Город Казахстан, Алматы
  • Зарплата:
  • Размещено: 2025-08-15 17:34:33

Описание

We’re Hiring: CRM Manager (Middle/Senior)

Location: Remote
Format: Full-time

About Us

We are a fast-growing digital product company with a million-strong user base worldwide . Our mission is to build long-term relationships with our users through relevant, personalized, and timely communication. We believe that CRM is more than just email and push — it’s about creating an exceptional user experience, increasing LTV, and maximizing retention .

About the Role: CRM Manager

We’re looking for an expert who will take full ownership of our current system: create, maintain, and enhance push and email campaigns, dive deep into the product, and take our CRM to the next level ✨. In this role, you will work with push and email communications, analyze data, and focus on boosting user engagement and conversions.

Key Responsibilities

  • Plan, launch, and optimize push & email campaigns

  • Maintain and modify current campaigns and flows

  • Write engaging copy for campaigns (with optional support from a copywriter)

  • Develop new flows, segments, and one-off campaigns based on user behavior

  • Conduct A/B tests and validate hypotheses

  • Analyze campaign performance (open rate, CTR, conversion, retention), identify growth opportunities, and iterate

  • Work with internal tools + SendGrid (API & Marketing) + Stripo for template design

What We’re Looking For

  • 2+ years of experience in CRM, preferably in digital products

  • Knowledge of basic HTML markup

  • Strong analytical skills with campaign metrics (OR, CTR, CVR, retention)

  • Understanding of segmentation principles, trigger flows, and user scenarios

  • Ability to write short, clear, and engaging copy in Russian and English (C1+)

  • Experience with HubSpot or similar CRM systems is a plus

Why Join Us

  • Fully remote work in a stable company

  • Team that values initiative, transparency, and a systematic approach

  • Product with millions of active users and rich data to work with

  • Real influence on processes, not just execution

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