Brand Manager – Beverages Franchise Kazakhstan, Kyrgyzstan and Mongolia

Описание

The opportunity:

Kazakhstan, Kyrgyzstan and Mongolia PepsiCo Beverages business is big and important to European Franchise Operations. We were and will be a key growth contributor to PepsiCo business in the upcoming years.

You will lead a multi-million business and marketing organization for sustainable and profitable growth in collaboration with our bottling partner. You will shape the future by finding growth opportunities from a consumer insight to the in-market realization. You will use your creativity to connect with local consumers by leveraging global communication assets and developing local ones. You will work with multicategories: Carbonated soft drinks, Energy drinks and others.

As a member of a diverse and dynamic Europe Beverages Franchise team:

• you learn a lot
• you can make the difference
• you advance your career

The role in Franchise will give you an opportunity to:

• Own business relationships and build Win-Win solutions with our bottlers
• Demonstrate a strategic approach to business development
• Build deep expertise on our Franchise system

Key responsibilities:

- Supports development and execution of brand strategies and marketing plans for assigned brands, maximizing existing knowledge/learning from PepsiCo system (including Brand, Innovation, Portfolio management, PPA, Design, Activations, Campaigns, Promo & pricing) in collaboration with the bottling partner.

- Lead the execution of AOP plans to ensure delivery of set KPIs with the cross functional team and bottler.

- Develop communication strategy, implement it (including creative development, digital strategy, media strategy, total connection planning, PR).

- Support innovation projects through the stage gate process.

- Collaborate with PepsiCo internal team and the bottler’s Marketing and Commercial teams to achieve the above objectives.

- Lead alignment of marketing activities with bottler partner and supervise execution ensuring delivery of aligned activity KPIs.

- Effectively managing the brands budget, and ensure compliance with all controls.

Requirements:

- Marketing experience 3+ years incl. 1+ years of Brand Management Role.

- Fluent Russian and English languages, Kazakh is good benefit (but not mandatory).

- Experience in Beverages is a plus.

- Strategic planning.

- Brand, category management, product and brand development, ATL and BTL activities planning and execution.

- Strong execution and project management skills.

- A high level of self-motivation, initiative, and leadership, with the ability to work independently and as part of a team.

- Communication and interpersonal skills, cross functional team managements skills.

- People, marketing and cross functional team management skills.

- Good analytical and problem solving skills.

- Good understanding of marketing processes and marketing expertise.

- Working in an international company with developed corporate values and standards.

- Official registration in the staff of the company.

- Stable salary, annual salary increase based on performance.

- Advanced social package: voluntary medical insurance, life insurance, cellular communication compensation.

- Opportunity for growth within the company.