Senior Specialist Performance Marketing

Описание

PURPOSE AND OVERALL RELEVANCE TO ORGANIZATION

The candidate will be responsible for executing and monitoring eCommerce campaigns to deliver performance marketing implementations according to brand guidelines and business objectives as well as amplify campaigns to drive traffic and net sales on the adidas eCommerce site through SEM, display, and paid social.

KEY RESPONSIBILITIES

• Support in developing specific and measurable performance marketing strategies across football, running, training and Originals across KAZ&UA to meet monthly, quarterly, and yearly net sales targets.
• Work cross-functionally with brand and performance marketing teams, site operations and analytics to create synergies and explore and exploit opportunities to drive traffic and hit acquisition targets.
• Support in finding new & innovative ways to expand eCommerce business and deliver on site revenue goals.
• Support in managing relationships with media and creative agencies and marketplaces partner’s team.
• Work closely with Digital Brand, Brand Comms and eCommerce team to drive testing, reporting, optimization and analysis on channel performance to identify key levers and opportunities for improvements. Share with global and other market teams to help educate and learn.
• Managing top and bottom-line growth of CRM acquisition targets to build lasting digital connections with consumers.
• Managing Marketplace marketing related tasks (planning, buying, analysis)

KPI’S

• Managing and reporting on monthly performance media campaign KPI’s
• Traffic, revenue, and cost of sale targets
• Budget planning and phasing
• Campaign planning and execution
• Brand Health KPIS (Share of Search, Share of Voice)

KEY RELATIONSHIPS

• Hub: Digital team, BA team, eCom team
• Regional: KAZ&UA teams
• Local Internal: Digital, eCommerce, Brand Comms, Omnichannel teams
• Local External: Agencies & Partners

KNOWLEDGE, SKILLS AND ABILITIES

• Cross-functional Marketing knowledge in sport and/or fashion/lifestyle categories (FMCG or sporting goods industry candidates preferred).
• Experience in Performance Marketing: Search Engine Marketing, Affiliate Marketing, Display, Programmatic Media and Paid Social Media Buying and Planning.
• Curious and passionate about eCommerce and Digital Marketing and the interaction of the different channels. Comfortable with the rapid evolution of (marketing) technology and excited to continue to develop and enhance knowledge, skills and experience. Experience with attribution modelling is a plus.
• Ability to handle complexity and remain mature, responsible and calm under pressure.
• Logical thinker, able to synthesize knowledge, data and experience to develop and communicate solid conclusions and recommendations
• Strong (written and verbal) communication and interpersonal skills. Clear communicator that is collaborative and able to build strong relationships quickly.
• Strong time management, organizational, planning and prioritization skills.
• Diligence, attention to detail and a strong work ethic.
• Data driven, with experience in relevant web analytics platforms (e.g. Google Analytics & Adobe Analytics, AppsFlyer) with strong quantitative and qualitative analytical skills.
• Advanced computer skills, proven experience in Excel.

REQUISITE EDUCATION AND EXPERIENCE / MINIMUM QUALIFICATIONS

• University degree in Marketing / Media and a proven previous experience (minimum 3 years) in either agency (Digital, eCommerce) or a client side Performance Marketing role.
• Fluency in English, Russian and Kazakh both spoken and written is mandatory.