Marketing Manager (Kazakhstan)

Описание

Want to revolutionize the future of education and do meaningful work that transforms future generations’ lives?

EdTech company Crimson Education was founded in 2013 from the idea that through personalised education, we can transform students into the world leaders of tomorrow. Since then, we have rapidly grown a mission-driven team that is dedicated to building the education system for the 22nd century. Our network includes 2,400 tutors and consultants worldwide who work with over 20,000 students.

Our tech platform connects tutors and mentors to high school students aiming to achieve admission and scholarships to top universities in the US, Canada, UK, and beyond.

This is a full-time Marketing Manager position, based in Almaty, Kazakhstan.

This role is responsible for designing and implementing an effective marketing strategy in Kazakhstan and Central Asia.

Responsibilities include:

• Designing a holistic marketing strategy for paid digital ads (META, Google), organic traffic and lead nurturing journey.
• Creating local ad campaigns and driving quality leads into consultations with the local sales team.
• Tailoring online content, texts, landing pages, visuals for local campaigns.
• Supervising a local social media expert to boost organic growth in Facebook and Instagram
• Supervising and coaching performance of Sales Development Representatives as part of the lead nurturing journey
• Partnering with the local marketer in charge of FB and Google targeting
• Analysing channel performance and CPL, monitoring lead conversion to consultations across all channels (Events, PR, FB/Inst, Content, Emails, SEO & more) with weekly/monthly progress reporting, customer behaviour and user experience.

What skills and experience are required?

• Advanced understanding of how paid digital advertising works on Google, Facebook and other social media platforms.
• Understanding of Marketo or other marketing integration software
• Fluency in Russian and advanced English.
• Knowledge of the higher education industry overall and understanding of the US/UK undergraduate application process is desired
• People management skills, including setting KPI and performance reviews

What personal qualities are we looking for?

• High learning agility and growth mindset – comfort in a fast-paced, high-growth environment
• Creativity and drive - you love to explore new ideas and can see a project through from start to finish on time
• Collaborative and communicative. A team player, someone who makes great things happen for others and yourself

Why work for Crimson?

• Flexible working environment, you will be empowered to structure how you work
• Limitless development and exposure- our internal promotions/role changes made up 33% of all recruitment last year.
• $1,000 training budget per year- we love to level up!
• Impressive fireside chats and workshops to help the team continuously level up
• Radical Candour is a feedback approach we live by
• We’re a global player with 28 markets (and growing) across the globe! 

If you're passionate about education and people and looking for a fast-paced, collaborative environment, and want to work with cutting-edge technology then we'd love to hear from you!

Please keep an eye on your spam / junk email folder for correspondence from Team Tailor.