Senior Key Account Executive for Digital Partners

Описание

Purpose & Overall Relevance for the Organization:

The vast majority of consumer journeys start online – they like to browse, research and compare products, even if they intend to buy in-store. The way consumers shop is reshaping the marketplace. As a result, many of our wholesale accounts (partners) are going through their own digital transformations. They are investing in how they reach the consumer online, whilst a new breed of accounts in the form of pure players and eMarketplaces have emerged in our digital ecosystem with new business models to service and sell to our consumers. At adidas, we are redefining our digital presence in a way that will push the future of digital and create premium experiences across all our consumer touchpoints to drive brand desirability, engagement and sales for our brands. The Digital Partner Commerce (DPC) team is driving this evolution in digital wholesale and through new business models across our worldwide organization.

As DPC Specialist you will be responsible to drive profitable and sustainable market share growth through Digital Partner Channels as well as developing programs that will drive key sales levers. You will work in an agile, fast-paced, global organization and in close collaboration with local DPC partners.

The purpose of this role is to accelerate digital sales growth with selected strategic partners in Emerging Markets Central (EMC) Export (Mainly but not exclusively to Central Asia, Caucasus, Ukraine, East Europe and other export countries). The DPC Specialist will provide the expertise and capabilities for “how to win” online by working with local Digital Partners and account teams to develop and implement initiatives and sales strategies to improve online performance of adidas products by e.g. improving visibility or conversion.

Key Responsibilities:

• To support the regional DPC Manager in all operational and admin related topics included but not limited to setting monthly forecasts, availability files, traffic light reports & Free To Sell lists, working closely with customer service & supply chain to ensure Delivery Notes are released and order book conversion is on time and in full
• Work closely with Finance & Credit Control teams to ensure all account payments are on time and that the Partner’s Statement of Account is up to date
• Responsible for all Pre line & Sell in preparations including full range recommendations, sell in tool updates, order collections post Sell in and OB analysis for Post Buy reviews
• Support key accounts with pre-season, in season preparation and trading fulfilling with necessary master data, product arrivals phasing, and product information accuracy
• To support DPC Manager in formulating trade investments (TI) and frequent tracking of performance against different TI buckets including Sales Working Budget utilization in accordance to the SWB TI framework requirements
• Identify possible areas to improve sales of adidas products on our digital partner accounts’ websites, social channels and apps and develop initiatives to capture those opportunities; initiatives might include but are not limited to the areas of brand and product launch visibility, product findability, optimal ranging and conversion
• Work closely with DPC Analytics – Performance Testing to define KPIs for successful proof-of-concept and measure uplift and provide additional business opportunities through Free to sell list sharing and order capturing

Knowledge, Skills and Abilities:

• University Degree subject or relevant to industry experience
• 1-3+ years of professional experience, with experience in E-Commerce field (e.g. Pure players, eMarketplaces, Digital merchandising, Digital consumer experience and/or Digital Marketing), Customer Service or Wholesale stream
• Knowledge of local and global E-Commerce landscape
• Proven sales experience ideally within the sport / retail sector
• Strong industry knowledge, eCom, e-Marketplace, Pureplayers with strong cross functional experience across digital marketing and sales
• Knowledge of product Master-data collection and processing
• In depth understanding of local markets’ consumers, accounts, economic environment, and commercial needs
• Strong Microsoft skills ie. Excel and Powerpoint
• Innovative mindset, encouraging change, taking personal ownership and can-do attitude
• Fluent English, both verbally and written