Influencer Relations Manager

Описание

The Digital Communications Team is in search of an experienced Influencer Relations Manager.

Responsibilities:

• Lead the development of a comprehensive influencer communications strategy at HQ level and support its adaptation and execution across regional markets.
• Establish and scale internal best practices, toolkits, and guidelines for influencer partnerships, ensuring alignment with brand and communications strategy.
• Coordinate and support cross-regional influencer campaigns, from creative ideation to execution, measurement, and reporting.
• Build and maintain strong relationships with key influencers, creators, and agencies, both directly and via regional teams.
• Ensure brand consistency and messaging across all influencer activations and sponsored content globally.
• Launch and oversee educational initiatives and onboarding processes for internal teams and regional partners to enhance local influencer marketing capabilities.
• Monitor and assess campaign performance and influencer impact, delivering clear and actionable insights to HQ and regional stakeholders.
• Track emerging trends, tools, and platforms in influencer marketing to continuously improve the company’s approach and innovation.

Qualifications:

• At least 4 years of experience in digital communications with a proven track record in social media strategies and influencer campaigns, including work with agencies and direct partnerships.
• Strong knowledge of digital media trends, tools, and platforms with focus on social media management and online reputation.
• Experience in social media monitoring, report creation, and providing actionable insights.
• Excellent English communication and collaboration skills.
• Knowledge of the following programs: YouScan, Brand Analytics, BrandWatch, TalkWalker, Meltwater.

Conditions & Benefits:

• Stable salary, official employment.
• Health insurance.
• Hybrid work mode and flexible schedule.
• Access to professional counseling services including psychological, financial, and legal support.
• Discount club membership.
• Diverse internal training programs.
• Partially or fully paid additional training courses.
• All necessary work equipment.