Senior Brand Manager

Описание

Senior Brand Manager

Almaty, KazakhstanOLX – Marketing /Full-time /HybridWELCOME TO OLXAt OLX, we work together to build a more sustainable world through trade.We make it safe, smart, and convenient to buy and sell cars, find housing, get jobs, buy and sell household goods, and more. Our colleagues around the world help to serve millions of people around the world every month, through its well-loved consumer brands including OLX, Otodom, Property24.Join OLX and see how far you can go.About the roleAs the Senior Brand Manager, you will lead, develop, and execute an integrated marketing plan in Ukraine to deliver business objectives, in line with the strategic priorities.

What responsibilities will you get when working with us?

You will be responsible for driving market penetration in Kazakhstan through the brand building, acquisition, and retention tactics. Develops and implements annual plans, strategies, and programs to drive category growth, having full responsibility for all communication with the agencies, key stakeholders, and partners.Creates proactive business action plans, as a response to market dynamics, collaborating closely and cross-functionally with all support and commercial functions.Lead & develop a local brand positioning, perception and identity beyond ATL, including PR & events.Ensure we consistently produce best-in-class copy and creatives that resonate with consumers across all touchpoints.Initiating and using marketing research according to the needsWorking with internal analytics to evaluate the effectiveness of marketing activitiesDrive continuous improvement by adopting an experimental approach to uncover new opportunities, optimize campaign performance and grow lifetime customer value.

What will help you to be successful in this role?

5+ years in similar roles to brand management and product marketing, preferably e-commerce, retail, IT, Telecom, FMCG.Strong experience in driving impactful creative campaigns, developing excellent creatives, and aesthetic acumen.Deep understanding of global and local market trends, successful marketing mix, and strategic best practices.You are accustomed to working in the matrix- or other complex environments and are able to cope with a good degree of ambiguity Project management – ability to manage multiple projects in a fast-moving and ever-changing environment with maturity and foresight to cope with input and changes.A KPI and results-oriented person, capable of driving both strategic direction and tactical optimization.Collaborative and honest – work with integrity as a valuable member of the virtual European team, sharing best practices and building on others' work to drive synergy, agility and pace of change across the sector.English level intermediate +

What can you expect from us and what do we offer?

The opportunity to work for the top online brand, a place that takes the best out of being a global company and bringing a nice local flavor;Beautifully designed office. However, a remote model for our employees is also implemented;Continuous investment in your development, the chance to connect for advice and inspiration to other professionals from all over the world;Complex compensation package (annual performance-based bonus, medical insurance, flexible benefits compensation and more);Friendly, curious and driven colleagues that get stuff done and consider that enjoying the ride is far more important than rules and