Senior Brand Manager (Huggies)

Описание

Your Job

You’re not the person who will settle for just any role. Neither are we. Because we’re out to create Better Care for a Better World, and that takes a certain kind of person and teams who care about making a difference.

About Us

Huggies®. Kleenex®. Kotex®. Depend®. Kimberly-Clark Professional®. You already know our legendary brands—and so does the rest of the world. In fact, millions of people use Kimberly-Clark products every day. We know that these amazing Kimberly-Clark products wouldn’t exist without talented professionals, like you

Main responsibilities

• Brand Strategy & Management

1. Develop and implement long-term BCC brand strategy to drive awareness, loyalty, and sales growth in Kazakhstan.
2. Ensure brand consistency across all consumer touchpoints, in alignment with global Huggies positioning and regional market needs.
3. Define key performance indicators (KPIs) and monitor brand health metrics, including market share, penetration, and consumer loyalty

1. Conduct market analysis, competitive benchmarking, and consumer research (together with research team) to identify trends and opportunities.
2. Leverage insights to refine brand messaging, product development, and marketing campaigns.
3. Collaborate with research team and agencies to track brand performance and consumer sentiment.

• Product Marketing & Portfolio Management

1. Manage the local product portfolio, including innovation, pricing, and packaging development.
2. Work closely with regional and local teams to ensure product availability, performance, and localization for the Kazakhstan market.
3. Lead new product launches, ensuring successful market entry through integrated marketing campaigns.

• Marketing Campaigns & Media Strategy

1. Collaborate with Communication & Digital team to develop 360-degree marketing campaigns, integrating offline, traditional media with digital and social media.
2. Partner with the Communication & Digital team to create localized content, influencer partnerships, and social media activations.

• Trade Marketing & Sales Collaboration

1. Partner with the trade team to develop in-store promotions, shopper marketing strategies, and retailer-specific activations.
2. Ensure brand visibility and effective point-of-sale materials in key retail chains.
3. Work with trade team and key accounts managers to enhance brand presence in offline and e-commerce channels.

• Budget & P&L Management

1. Manage the brand’s marketing budget, ensuring cost efficiency and maximizing return on investment.
2. Track and report on brand financial performance, ensuring alignment with business objectives.
3. Identify opportunities to improve profitability through pricing, innovation, or cost-saving initiatives.

• Cross-Functional Leadership & Stakeholder Management

1. Collaborate with internal teams, including supply chain, finance, and sales operations, to ensure seamless product distribution and compliance.
2. Work with regional teams to adapt regional strategies for local market needs.
3. Manage external agencies, including creative, media, and BTL agencies, to ensure high-quality execution of marketing plans.

Candidate profile

• Minimum Bachelor’s degree in local or foreign university

• Minimum 5-7 year experience in Brand Management in the international FMCG company is mandatory

• English – Fluent, Russian – Fluent, KZ – can be a good asset.

• Good command of Microsoft Office (Excel, Word, PowerPoint)

We offer

• An inspiring challenge within Global company

• Career opportunities and personalized development

• Professional and social benefits

• Compensation of lunches