Junior Trade Marketing Specialist Kenzo

Описание

LVMH-Perfumes & Cosmetics Kazakhstan" is a division of the French multinational luxury goods concern LVMH (Louis Vuitton Moet Hennessy). Our brands are such historic Houses such as Parfums Christian Dior, Parfums Givenchy and Guerlain, Kenzo, Loewe.

The company operates on the market of luxury cosmetics since 1998 and currently we are proud to occupy the leading positions on the market. Our mission is «All are driven by the same values: a quest for excellence, creativity, innovation and perfect mastery of their image».

Responsible for:

Organization, monitoring implementation, conducting and reporting trade marketing activities including:
- Chains windows and promo-zones decorations (4-5 deco periods per a year in 3 KZ main chains)
- Promo-zones and podiums in shopping malls
- spraying in and out of POS, spray-girls search
- trade incentive program / retailer’s sales-girls motivation programs and their results
- POS events preparation
- Ads announcement for POS,
- GWP
- Equipment development and control, merchandising and POSMs ordering control, production

Ensuring the effectiveness and profitability of brand trade - marketing activities.

Analysis of brand trade marketing activities effectiveness based on the analysis of indicators ROI

Ensure effective communication with the trade basing on brand’s requirements, presentation of the brand trade marketing plan to the retailers, participation in implementation negotiations and conduct of trade marketing activities and programs in retailers POS.

Identify and implement merchandising products strategies

Preparation and regular review of trade-marketing budget with the Fin Department, control and management of actual expenses on activities aimed at stimulating sales and promotion of products to meet budgeted cost per month and per year.

Brand advertising and product information placement coordination in POS, participation in advertising models creation for placement in stores.

Reports, interaction and cooperation: timely information about all the major changes and events, activities and results of the brand trade marketing activities and its competitors in the local market.

Perform the other activities directly related to the functions performed by labor.

Sales analysis: by products, lines, POS, clients, regions etc.

Sales modeling

Stock analysis, clients Stock recommendations development and control

Coordinate and manage the work of Brand BC`s, make-up artists, cosmetologists. Actively include team members to all Brand tasks, to which they could be helpful, or which could be delegated - TM activities

Execution on behalf of the Employer's other actions relevant to the work performed by the function.

Organization of marketing events

Recruitment and hiring of staff for marketing campaigns and event support

Planning and execution of Client Days based on client needs

Coordination of Client Day schedules and discounts with partners and all retail chains

Organization of events for clients and partners

Preparation of announcements for stores and other communication channels

Distribution of advertising and promotional materials to support the assortment

Adaptation, alignment of marketing plans for campaigns and presenting to HQ

Review, translation, and adaptation of brand presentations for BC

Management of incentive programs for partners and staff

Development and implementation of incentive programs for BC

Organizing events and contests to motivate client personnel

Point of sale management (merchandising)

Store inspections and reporting to ensure brand and standard compliance

Placement of promotional zones in shopping centers and stores

Adaptation of planograms for all retail locations

Merchandising control and correction of identified issues

Reporting

Preparation of reports on new launches and their performance for HQ

Stock analysis and control of full assortment availability in stores

SO, SI, and ranking reports

Monthly reports for HQ

Work summary reports (data collection from all departments)

Monthly report on Customer Days and conducted activities

Daily sales data collection and consolidation from BC

Budget presentations for HQ

Monitoring competitor activity, analyzing their marketing strategies and initiatives

Communication management and event organization

Training and teambuilding preparation and execution for employees and partners

Meetings organization with BC BSB

Meetings organization with BC Viled & MA

Participation in cross-departmental meetings

Order, logistics, and inventory management

Control over logistics processes (regional shipments, inventory, timely warehouse deliveries)

Ordering and management of POS materials supply

Forecasting POSM for clients

Document flow

Creation and management of orders (PO)

Approval, uploading, and tracking of documents in IDOCS

Approval of budgets and annexes for shopping malls

Daily issue discussion and problem solving with BC

Collecting gifts for holidays, training sessions, birthdays

Collection and distribution of personal testers