Компания: АНТАЛ БИЗНЕС РЕШЕНИЯ (ТМ Antal Kazakhstan)
Город Казахстан, Алматы
Зарплата:
Размещено: 2025-06-07 14:21:36
Описание
Обязанности:
Планирование и реализация стратегии по продвижению брендов на территории
Управление полевой командой (специалисты по взаимодействию с потребителями, супервайзеры агентств)
Проведение активаций в торговых точках, HoReCa и на массовых мероприятиях
Анализ поведения потребителей и выявление точек роста
Разработка и внедрение потребительских инициатив
Оценка эффективности мероприятий и регулярная отчётность
Построение долгосрочных отношений с торговыми партнёрами и подрядчиками
Взаимодействие с внутренними отделами: маркетинг, трейд-маркетинг, продажи, HR
Контроль бюджета, документооборота и качества предоставляемых услуг
Участие в подборе, обучении и развитии команды
Требования:
Опыт работы в полевом маркетинге, трейд-маркетинге, FMCG или смежных сферах
Навыки управления командой и взаимодействия с подрядчиками
Умение работать с аналитикой, планами, полевыми данными
Организованность, инициативность, лидерские качества
Уверенное владение Excel и презентационными инструментами
Готовность к работе в полях и к командировкам
Владение английским языком не ниже upper-intermediate
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