Trade Marketing & E-Retail Manager Givenchy

Описание

"LVMH-Perfumes & Cosmetics Kazakhstan" is a division of the French multinational luxury goods concern LVMH (Louis Vuitton Moet Hennessy). Our brands are such historic Houses such as Parfums Christian Dior, Parfums Givenchy and Guerlain, Kenzo, Loewe.

The company operates on the market of luxury cosmetics since 1998 and currently we are proud to occupy the leading positions on the market. Our mission is «All are driven by the same values: a quest for excellence, creativity, innovation and perfect mastery of their image».

Responsible for:

In Sales & forecasting:

• Sell-Out results’ collecting and accumulating: by products, lines, POS, clients, etc.

In Trade marketing:

• Trade marketing programs development & implementation: windows, coop activities, spraying, GWP, trade incentive program.
• Merchandising development and control: Fr, MUP, SK
• Ensure effective communication with the trade basing on Brand requirements, clients needs
• Clients Stock recommendations development and control

In Marketing:

• Marketing programs implementation:
• CRM: data base, mailings and other retail activities

• Competitors activities – collecting information

• Market analysis – collecting information.
• Control and repairing of merchandising elements

• PR and other projects assist (training, events for clients’ BCs and shop managers)
• Launch reporting of events
• Summing-up of contests and preparing / organization of winners’ trips

Analysis and Reporting:

• Systematic analysis of activity effectiveness, including gathering and analyzing sales data, conversions, and other key metrics.
• Preparation of reports on activities undertaken, including outcomes of events, for presentation to management.

E-com:

• Managing product catalogs on retail partners' websites.
• Planning, coordinating, and executing customer engagement activities and promotions.
• Developing special pricing offers, working on promotional campaigns, and analyzing their effectiveness.
• Managing customer loyalty programs, including email newsletters, app notifications, and SMS.

In team network:

• Coordinate and manage the work of Brand BC`s, visagists, cosmetologists. Actively include team members to all Brand tasks, to which they could be helpful or which could be delegated.