Head of Marketing

Описание

Investbanq is an AI-powered wealth operating system for family offices, asset managers, and banks. We are empowering traditional financial institutions to rapidly transform into AI-driven WealthTech players, enabling them to effectively capitalize on the growing wealth transfer to affluent millennials and other digital natives across emerging Asia and MENA. We are scaling quickly across Asia and MENA and are assembling a high‑calibre engineering team to power our next phase of growth.

Role overview

As Head of Marketing, you will build, lead, and inspire a multidisciplinary team spanning growth marketing, performance and content marketing, PR, and product marketing. You will own regional marketing with the main focus on Singapore and the broader South-East Asia market, Kazakhstan, and wider Central Asia, tailoring strategies to each territory’s regulatory landscape, cultural nuances, and channel mix.

Investbanq’s startup environment brings the occasional resource constraint and rapid-fire pivot, but it also means interesting projects, direct access to the C-suite, and the freedom to experiment boldly. You can turn those challenges into opportunities to deliver measurable growth while establishing Investbanq as the go-to wealth operating platform across three high-potential regions.

We are also looking for leaders who embrace efficiencies brought forward by Artificial Intelligence and are capable of interweaving AI into their day to day activities and operating in this new paradigm.

Key responsibilities

Marketing Leadership

• continuously build on and improve the company’s marketing strategy

• implement execution mechanisms and constantly build on and improve marketing operations

• hire, coach, and develop a high-performing team spanning growth, content, design, and marketing ops

• partner closely with Product, Sales, and Data to align roadmaps and surface customer insights

• performing any other ad-hoc tasks and assignments as reasonably required by the Company in the course of the role.

Growth & demand generation

• design and own a full-funnel growth strategy (acquisition → activation → retention) across paid, organic, and partner channels

• manage paid-media programs with rapid experimentation to hit CAC/LTV goals

• drive B2B & B2C lead-gen initiatives like email and LinkedIn outreach, newsletters, presentations, etc.

• implement marketing automation and lifecycle campaigns (e.g. getresponse)

Brand & PR

• craft and evolve Investbanq’s positioning, voice, and visual identity, ensuring consistency at every touchpoint

• build and maintain strong media relationships; secure coverage, analyst mentions, and thought-leadership speaking slots

• oversee community and social-media strategy to expand share-of-voice and trust

• coordinate crisis communications and reputation management when needed

• create compelling pitch decks for investors, partners, and sales enablement

• lead submissions to industry competitions and awards, ensuring materials meet all entry criteria and deadlines

• develop high-impact presentations for C-level speaking engagements at conferences, webinars, and investor forums

• organize owned events (virtual and in-person) and coordinate Investbanq’s participation in key industry conferences from booth design and collateral to speaker logistics and post-event lead follow-up

Requirements

• 5 + years in marketing with 3 + years leading a growth or demand-gen function, ideally in fintech, brokerage, neo-banking or SaaS

• proficiency in English, Russian, and Kazakh

• proven ability to architect and deliver end-to-end marketing strategies, with a solid grasp of every structural element from market research to post-launch optimisation

• skilled at scoping projects, setting crisp objectives, monitoring execution quality, and consistently hitting agreed outcomes

• proven expertise in executing marketing strategies for product promotion and brand visibility

• Hands-on proficiency with modern AI-powered marketing tools (e.g., GenAI copy/visual tools, predictive analytics, automated campaign orchestration) and a demonstrated ability to integrate AI workflows for greater efficiency and insight

• strong knowledge of digital marketing, content marketing, and lead generation

• ability to analyze marketing performance metrics to drive efficiency and effectiveness

• experience in budget management and performance measurement

• proven track record of collaborating with sales teams to align marketing strategies with business objectives

• self-directed, energetic, and fully accountable, you take responsibility for results and thrive in a fast-moving startup environment

What we offer:

• hybrid work environment: 3 days in the office, 2 days remote

• modern office location in Almaty

• official employment in compliance with AIFC Employment Regulations

• opportunities for professional growth and career progression

• multilingual working environment

• exposure to cutting-edge AI-driven WealthTech solutions

• a collaborative and inclusive corporate culture that values innovation and initiative

• periodic remote (e.g., during winter) from year 2

• ESOP participation from year 2