Marketing Specialist

Описание

Responsibilities:

• Market research: market analysis, market share, ratings, trends, focus groups (if needed), information gathering and analysis, tactical marketing logistics and deployment.

• Developing, reviewing and modifying promo plan at client to ensure we are driving consumption off the shelf cost effectively and brand objectives are achieved for this client.

• Trade activities organization.

• Merchandising control.

• Competitors activity survey and analysis.

• Promo zones and window decoration management.

• E-retail product page, e-retail launches/landing page management assistance.

Planning and Forecasting Analysis:

• Modeling of sales in/sales out, sales forecasting and further comparison and analysis of actual sales and forecasts.

• Forecasting promo & merch materials.

• Product orders from Production, necessary stock of all assortment maintenance.

• Logistics control and solving the issues with supplier.

• Preparing the sceneries of budget by lines, controlling of execution of approved budget.

• Price lists preparation, and price communication to clients, controlling of receiving the novelties by clients.

• Requirements preparation of recommended orders and stocks for clients.

Communication and Reporting:

• Develop and implement different communication tools with consumer: e-mailing, Intranet, mailing, events for top clients, etc.

• Preparing the reports.

• Execute on behalf of the Employer's other activities directly related to the work carried out by the function.

Requirements:

• Higher education in Marketing, Economics, Business Administration or related field.

• 2+ years of experience in trade marketing, e-retail or FMCG.

• Strong analytical and forecasting skills.

• Experience in market research and competitor analysis.

• Proficiency in MS Excel, PowerPoint; knowledge of ERP/CRM systems is an advantage.

• Fluent English (spoken and written).

Conditions:

• Official employment.

• Competitive salary.

• Career growth and professional development.

• Participation in international projects.