Salesforce Marketing Cloud Account Engagement Specialist

Описание

Andersen is hiring a Salesforce Marketing Cloud Account Engagement Specialist to optimize B2B marketing, streamline lead nurturing, and integrate Pardot with Salesforce CRM.

The customer is a Germany-based Salesforce consultancy firm known for its hands-on approach and deep expertise in Revenue Cloud and CPQ solutions. With over 90 successful implementations, they deliver tailored, end-to-end solutions that combine technical depth with real-world business insight. Serving fast-growing companies across sectors like SaaS, finance, energy, and education, they are known for their collaborative approach, high customer satisfaction, and ability to drive measurable value through scalable, future-ready CRM systems.

The project is focused on implementing and optimizing Salesforce Marketing Cloud Account Engagement (Pardot) to support B2B marketing initiatives. This includes designing and configuring automated lead nurturing processes, creating targeted email campaigns, and integrating Pardot with Salesforce CRM to ensure seamless data flow between marketing and sales teams.

Responsibilities:

• Designing, implementing, and optimizing marketing automation campaigns using Salesforce Marketing Cloud Account Engagement (Pardot).
• Building and managing email marketing campaigns, landing pages, forms, and nurture programs.
• Collaborating with sales and marketing teams to align campaign goals with business objectives.
• Analyzing campaign performance and providing actionable insights for optimization.
• Ensuring data accuracy and integrity within Salesforce CRM and Pardot.
• Developing automated workflows for lead nurturing and customer engagement.
• Staying updated on best practices and new features of Salesforce Marketing Cloud and Pardot.

Must-haves:

• Experience in Marketing Automation for 3+ years.
• Proven expertise in Salesforce Pardot (Marketing Cloud Account Engagement) for 2+ years.
• - Strong knowledge of B2B marketing processes, lead generation, and demand generation strategies.
• Hands-on experience with email marketing, segmentation, lead nurturing, and scoring.
• Proficiency with Salesforce CRM and its integration with Pardot.
• Strong analytical skills with the ability to interpret data and optimize campaigns accordingly.
• Excellent communication and stakeholder management skills.
• Level of English – from Intermediate+ and above.

Nice to have:

• Familiarity with HTML/CSS for email and landing page customization.
• Pardot Specialist or Pardot Consultant certification.

Reasons why this job would be interesting to you:

• Experience in teamwork with leaders in FinTech, Healthcare, Retail, Telecom, and others. Andersen cooperates with such businesses as Samsung, Siemens, Johnson & Johnson, BNP Paribas, Ryanair, Mercedes, TUI, Verivox, Allianz, T-Systems, etc..
• The opportunity to change the project and/or develop expertise in an interesting business domain.
• Job conditions – you can work both fully remotely and from the office or can choose a hybrid variant.
• Guarantee of professional, financial, and career growth! The company has introduced systems of mentoring and adaptation for each new employee.
• The opportunity to earn an additional up to 1,000 USD per month by participating in the company's activities.
• Access to the corporate training portal, where the entire knowledge base of the company is collected and which is constantly updated.
• Bright corporate life (parties / pizza days / PlayStation / fruits / coffee / snacks / movies).
• Certification compensation (AWS, PMP, etc).
• Referral program.
• English courses.
• Private health insurance and compensation for sports activities.

Join us!

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