Marketing Manager

Описание

Overview

We’re seeking a brand-savvy, content and digital media-oriented marketing manager to lead marketing for inVisionU University by inDrive, with a focus on building the brand of the innovative university in Kazakhstan.

Key Responsibilities

• campaign management: plan and execute marketing campaigns through different channels together with the sustainability marketing team and external contractors: paid ads, social media, influencer marketing, email marketing, traditional and new media

• budgeting: develop and manage the communications budget, ensuring cost-effective use of resources

• stakeholders’ engagement: communicate effectively and timely with key stakeholders of the project - education community, audience, partners

• media relations and influencer marketing: engage with top and most relevant media, strategic partners, opinion leaders, and communities in the regions (securing various media placements: interviews, articles, etc.) and maintain coherent communication with them; prepare and distribute press releases, media kits, and other publicity materials

• content management: set the communications goals and oversee the effectiveness of the content (video, texts) created for various channels and platforms (webpage, social media, newsletters, press releases)

• measurement and analytics: track and measure the effectiveness of communication strategies and campaigns

Requirements:

• have 5+ years of experience in marketing, with at least 2-3 years in the Kazakhstani educational field.

• Experience in working with contractors

• Best case practices in content and influence marketing

• Strong project management skills, being capable of handling multiple tasks in a fast-paced and changing environment

• Strategic thinking with a solutions-focused approach, readiness to make independent decisions

• Collaborative team player comfortable working in cross-functional teams

• Excellent written and verbal English and Kazakh skills

• Be located in Almaty

What We Offer:

• Impactful Work: Be part of a project that makes a real difference in the lives of youth

• Growth Opportunities: Take on a leadership role in a high-impact, global initiative, which offers professional growth and development opportunities.

• Collaborative Environment: Work with a passionate, dedicated team that values innovation, diversity, and inclusion.

• Competitive Compensation: Attractive salary and benefits package.