Marketing Manager

Описание

Efes Kazakhstan takes a leading position in the beer market of Kazakhstan. The company is a member of Efes Beer Group, which is a multinational group in the beverage industry specializing in the production and sale of beer and non-alcoholic beverages in Turkey, Eastern Europe and the CIS. Efes Kazakhstan owns two beer production plants in Almaty and Karaganda, as well as regional representative offices in Kazakhstan. We are glad to invite candidates to consider our vacancy of Marketing Manager.

Responsibilities:

• Brand & portfolio strategy development, leading the brand building activities and control over development and market implementation (360 degree), product and packaging development, cooperation with advertising agencies and other marketing suppliers, leading the brand teams;

• Analyzes consumer trends and other market data, and beer categories to help identify product categories to enter as future sources of growth;

• Manages marketing team in direct subordination: team formation, goal setting and control, capabilities development and motivation;

• Analyzes historical new product launches, and reports;

• Drives consumer understanding and insights that defines our prime prospects’ needs, attitudes and values in order for consumers to have stronger and more impactful brand experiences;

• Leads and collaborates with research & engineering to develop and execute innovation platform pathways, product innovation and renovation;

• Analyzes market, consumer, and competitive information to support brand supervisor in setting new product pricing and managing price;

• Conducts analysis and periodical reviews of the brand, competitive, beer category, customer and consumer trends to enhance the brand’s equity and marketplace performance.

Requirements:

• Higher education (MBA would be a plus);

• Minimum 5 years in brand management / marketing area (FMCG’s category is preffered), managerial experience (team management);

• Advanced communication, presentation and analytical skills, ability to work in highly dynamic & changing environment, mentoring and coaching skills;

• Advanced supervisory skills, comfort around higher management, flexibility, highly developed negotiation skills, strategic thinking, and creative thinking;

• Fluency in English.

Compensation & benefits:

• Work in a big international FMCG company with leading portfolio and blockbuster well-known brand at the high dynamics;

• Competitive salary and annual bonus level;

• Medical insurance for employee and 2 family members;

• Corporate car, mobile communication, meals;

• 30 calendar days of annual vacation;

• Recognition & incentive programs;

• Corporate programs of professional training and development of employees;

• Wide range of benefits (corporate loans, additional vacations days for certain occasions, material aid, school/maternity leave support, etc.);

• Opportunities for professional and career growth.