С 1 января 2026 года Carlsberg становится официальным боттлером безалкогольных напитков PepsiCo в регионе.
Присоединяйся к масштабному проекту и участвуй в запуске нового производственного направления мирового уровня!
Responsibilities:
Develop and implement 360° media strategies for FMCG brands, considering both local and export markets.
Manage media budgets, tenders, media planning, and media buying.
Lead digital and social media strategies, including e-commerce integration.
Oversee content management (20+ campaigns/year), ensuring alignment with brand guidelines and legal requirements.
Analyze campaign effectiveness using KPIs and reporting, and provide strategic recommendations.
Conduct market and competitor research, implement media best practices.
Lead the team and develop partnerships with agencies.
Manage BTL activations and adapt strategies for Central Asian markets.
Requirements:
Higher education in Marketing, Economics, or Communications.
At least 3 years of managerial experience in media and digital.
Proven success in international or advertising agencies, with experience on the client side being a strong advantage.
Expertise in digital marketing and media strategy development.
Strong analytical skills with proven experience working on KPIs and campaign reporting.
Leadership qualities, strong communication skills, and a result-oriented approach.
Experience in FMCG and/or the beverage sector is a plus.
Fluent in English.
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