Promotion of the business center through the implementation of a marketing strategy, organizing events and activities, launching advertising campaigns, and engaging with tenants.
Roles and responsibilities:
Development and implementation of marketing campaigns: Creating and implementing strategies to promote the business center, attract new tenants, and retain existing ones.
Project management: Coordinating marketing projects with the involvement of advertising, media, and PR agencies, as well as interacting with internal and external stakeholders.
Creation of marketing content: Developing content for social media, the website, presentations, and other materials.
Effectiveness analysis: Monitoring and evaluating the effectiveness of marketing campaigns.
Tenant engagement: Maintaining and developing relationships with tenants, organizing business events and promotions aimed at increasing their involvement.
Launching the ADP Business Club project as part of the community marketing strategy.
Advertising activities: Ensuring the constant presence of the business center's brand in the market, enhancing its visibility among tenants and the target audience.
Reporting and planning: Preparing reports on the implementation of marketing plans and project tasks, regularly tracking key performance indicators (KPIs).
Related years of experience:
Min of: 5+ years of experience.
Field of experience
Experience in a similar position in a large business center, mixed-use complex, hotel, or shopping mall (TRC).
Technical and interpersonal skills
Experience with various marketing channels, including social media, online advertising, and offline events.
Copywriting skills and content creation for different platforms.
Creativity and initiative.
High level of communication skills - interacting with tenants, partners, and external agencies.
Experience in organizing and promoting events.
Proficiency in Russian, Kazakh, and English languages.
Proactivity and goal-oriented approach.
Qualification
Bachelor’s or Master’s Degree in marketing, communications, management or related discipline.
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