Senior Trade Marketing Specialist

Job Location: ​Almaty​

Company description

Ferrero is a family-owned company with a truly progressive and global outlook and iconic brands such as Nutella®, Tic Tac®, Ferrero Rocher®, Raffaello®, Kinder Bueno® and Kinder Surprise®. As the love for our brands continues to grow, so too does our global reach. Represented in more than 50 countries, with products sold in more than 170, the Ferrero Group is loved by generations around the world. The secret to our global success? 40,000  dedicated employees who celebrate care and quality to craft a business, careers and brands we are proud of. Join us, and you could be one of them.

Diversity Statement

Ferrero is committed to building a diverse and inclusive culture in which all employees feel welcomed and appreciated and have the same opportunities. We believe all of our people are equally talented in their own way. In nurturing the curiosity and natural abilities of our employees, we provide them, generation after generation, the means to succeed personally and professionally, enabling them to craft their journey at Ferrero. The diversity of our talents is what makes our work environment multicultural, innovative and highly rewarding.

About the Role:

We’re looking for a Senior Trade Marketing Specialist who’s ready to take ownership of budget planning, promotional strategy, and performance analysis. In this role, you’ll lead the development and execution of trade marketing activities, ensure compliance with internal processes, and drive results through data-driven decisions. If you’re strategic, detail-oriented, and passionate about making an impact in a fast-paced environment—this is your opportunity to shine.

Main Responsibilities:

In this role, you’ll be deeply involved in annual budget planning—gathering data, preparing presentations, and defending your proposals in front of key departments. Once the budget is set, your focus will shift to ensuring it’s used wisely, tracking investments across channels and clients, and evaluating their effectiveness.

Accuracy and timeliness are key, especially when it comes to submitting reserves for planned activities and managing documentation for distributor compensations. You’ll make sure everything aligns with company policies and procedures, keeping things smooth and compliant.

But that’s not all. You’ll also be the driving force behind the creation and approval of the promotional activity calendar, aligning it with both channel and marketing strategies. Once the plan is in motion, you’ll oversee its execution, ensuring every KPI is met and every campaign delivers results.

After each activity, your analytical skills will shine as you assess outcomes, present insights to the sales team, and propose improvements. Additionally, you’ll keep a close eye on competitor activity, using your findings to shape strategic responses at the sub-regional and national levels.

Who we are looking for:

Are you someone with strong analytical skills who thrives on working with data? We're seeking a professional who not only understands budgeting and planning but can also confidently present and defend their ideas to key stakeholders. Experience in annual budget planning and budget control is preferable.

You should be capable of evaluating the effectiveness of trade marketing investments across channels and clients, while ensuring accurate and timely submission of reserves and documentation in line with internal company procedures. Attention to detail and meeting deadlines are crucial in this role.

Experience in implementing promotional plans, tracking KPIs, and conducting post-activity evaluations will be a strong advantage. The ability to present results and suggest improvements is a must.

Additionally, experience in analyzing competitor activity and developing strategic responses at the country or sub-regional level is highly valued.

How to be successful in the role and at Ferrero:

Consumers, quality and care are at the heart of everything we do. So, to be successful at Ferrero, you’ll need to be just as consumer and product centric as we are - dedicated to crafting brilliant results for consumers around the world.